In Touch with Human Needs

Progress in 2022


Improving the lives of people

By continuously renewing ourselves and the sector in which we operate, we strive to improve the lives of people with smart products we develop.


Other Key Developments

Over EUR 4,407,348 was spent globally for social investment and corporate citizenship activities

In 2022:

  • USD 8 million funds transferred to women entrepreneurs

  • Established a new partnership with to provide 10,000 Kenyans with access to safe water

  • Launched the Climate-Friendly Movement through our İYİ-GE Platform to raise awareness on climate change

  • 24-h plogging activity carried out with Arçelik employees in 50 different countries around the world to raise awareness for sustainable living

  • World’s first carbon neutral hackathon “Hack the Normal Europe” held with 700 participants from 70 country

  • A Global We-inTech program carried out in Pakistan, Romania, South Africa and Türkiye to empower women engineers



Sustainability Report 2022