We believe that sustainability is both a lifestyle and a profitable business model. We see sustainability as a pathway to follow resolutely as responsible leaders and companies to tackle global challenges with the products we develop. Plastic pollution is one of the most pressing problems in our world.

75% of the plastics produced worldwide end up in landfills. It is predicted that by 2030, approximately 104 million plastic waste will be mixed into ecosystems unless a solution to the global plastic crisis is foundPlastic pollution significantly harms marine species, and affects fishing, marine transportation, and tourism activities, resulting in negative economic consequences.

To fight the plastic crisis, we conduct R&D to reduce our plastic use and develop alternative raw materials. We contribute to the circular economy with our innovative products and materials and aim to increase the use of alternative materials.

We support the commitment to “end the consumption of disposable plastics by the end of 2020”, as announced in late 2019 by Koç Holding, and our work continues to fulfill this commitment at Arçelik and to extend it to our suppliers. Due to the pandemic (COVID-19) that started at the end of 2019, we will work again on this target.