Our journey started in 1955. Today, we are operating in more than 145 countries with 11 brands.
We specialise in consumer durables and consumer electronics, offering production, marketing and after-sales support services in these sectors. As Europe’s third biggest white goods company in total sales, we are also the market leader with our Arctic brand in Romania, Defy in South Africa, and Dawlance in Pakistan.
In 2017, our consolidated revenue increased by 29%, reaching TRY 20.8 billion.