Today’s customers are more demanding than ever and looking for convenience. Customers search for solutions that optimize time and are more efficient without compromising the quality of products.

Our innovative product portfolio, from intercommunicating smart home systems to products with less negative impacts on the environment, produce innovative and smart solutions for a more connected and digitalize world. We offer an ecosystem that automatically updates and refreshes with innovative features and practical solutions for users, such as remote controls, software updates, program downloads and instant notifications to connected appliances. We help our customers with known issues to reduce their service time and providing intelligent support information about their products and usage.

Smart Home

As homes are digitalizing, we are developing smart home solutions that use our innovative products and make life easier for our customers. Smart home products include central heating controls, smart valves, and IR Common Controls, devices that help to save energy by optimizing heating and cooling processes.


The HomeWhiz mobile application for air conditioners increases energy efficiency by minimizing energy consumption through the smart energy management features. The HomeWhiz platform allows our customers to remotely control different electronic home appliances, such as refrigerators, washing machines, dryers, dishwashers, ovens, stoves, ventilation hoods, air-cleaning appliances, air conditioners, TVs, telephones, and tablets. In addition to smart home appliances, the HomeWhiz application will introduce energy management for the home using smart plugs, smart bulbs, smart thermostats, and radiator valves for home energy saving and comfort, enhanced safety thanks to door sensors, motion sensors and security cameras; and air quality solutions via air quality measurement devices and air purifiers, all of which are accessible on a single interface.

We are expanding our partnerships and creating an open ecosystem for increasing interoperability and diversity. We are leading more than 16 partners on the Sayem project, run by the Scientific and Technological Research Council of Turkey (TÜBİTAK), to create an innovation network consortium in our industry. Through this, we aim to cooperate with our partners to make HomeWhiz the IoT platform for smart homes in Turkey.

We offer an ecosystem that automatically updates and refreshes itself with Alexa cloud technology, allowing our customers to control the entire HomeWhiz-compatible smart home ecosystem by voice command via the Grundig Fire TV Edition and Amazon Echo device.

We constantly update our HomeWhiz IoT-enabled products according to changing conditions. During the COVID-19 pandemic, we updated the software thanks to our connected technology and downloaded Oxi Hygiene program into certain Arçelik dishwasher and Beko washing machine models. We sent the new bleach container free of charge to consumers already using the specific model, which enables bleach to be used with maximum confidence and hygiene.

Care Plus

Care Plus enables us to explore and analyse our consumers’ product usage habits and guides our

consumers via the HomeWhiz mobile application. We also inform our consumers in cases of error or failure, so they can act at the right time. In 2020, we focused on service button innovation and sustainable performance and preventive maintenance. Support Service is a service enabling expert customer representatives to assist customers by calling them after a request has been created with the help of a special button on the connected appliances.

A customer needing support on how to use the appliance, facing a problem or wondering about new products or features, can use this special button. It primarily aims at: