TR 
We speak a common language
across time zones
Inspired by technology, we start our day in 57 countries with 22 brands to build a better future.
Arçelik
Türkiye's Lovemark, the leader of durable goods. The Arçelik brand is known for ecological and innovative products that are well designed and equipped with the latest technologies. It boasts Türkiye's strongest and most widely available sales and service network, and an impressive product range that includes white goods, built-in appliances, electronics, small appliances, turnkey kitchens, water and home heaters, air conditioners, and HVAC systems.
Beko
Beko is Europe's second largest white goods and largest freestanding white goods brand. It is the choice of 440 million people in over 130 countries. Beko is number one in the British and Polish white goods market, and the French freestanding white goods market. It is a global brandwith life-enhancing products such as white goods, domestic appliances, air conditioning units and electronics.
Whirlpool*
With over a century of expertise in the industry, Whirlpool is one of the world’s leading premium home appliance brands, with a strong presence across Europe and ranked among the most preferred in France, Italy and Poland. Whirlpool’s Intuitive Home Solutions are designed for your well-being, thanks to its signature 6TH SENSE technology, advanced performance and mindful design.
*Licensee limited to certain jurisdictions.
Grundig
Grundig is a high-quality brand that offers modern products designed to make the lives of its consumers more comfortable. It has done this since 1945. After the introduction of white goods to its product range, Grundig now covers every room in the house and has completed a successfultransition from being a consumer electronics brand to a household appliances manufacturer.
Hotpoint
Hotpoint exists to help consumers to share the feeling of home-love with thoughtful Home Solutions designed to protect from everyday mishaps and ensure results you can count on. Hotpoint is the leader in the freestanding laundry market in the UK where the brand has been present since 1911. In Italy Hotpoint is No 1 for “Built-In Cooking expertise” and is the official partner of Masterchef Italy 2024.
Ariston
Ariston was launched by Merloni group in 1960 as an innovative and trendy brand offering a wide range of domestic appliances with quality, performance and design as pillars. In the 90's Ariston expanded the business overseas, bringing the Italian heritage and design in Latin America, Middle East, and Asia receiving impressive level of awareness.
*Licensee limited to certain jurisdictions.
Leisure
A traditional brand of the UK freestanding cookers market, Leisure offers classic or contemporary designs in built-in or freestanding gas and electric hobs and ovens.
Indesit
Indesit believe house chores have no gender. Our appliances are so easy to use that everyone at home can do their part, regardless of gender, age or physicality. The brand fosters collaboration and equality at home, with over 60 years of history in EU with its heart in laundry: Number 1 in France and Number 2 in Italy in 2023 unit sales.
Blomberg
A German manufacturer of freestanding and built-in white goods for 133 years, Blomberg melds together technology, ease of use, environmental stewardship and aesthetic design to offer products under the motto "In harmony with you".
Voltas Beko
The new company, Voltbek Home Appliances Private Limited (Voltbek), an equal partnership joint venture, has introduced a wide range of home appliances which include Refrigerators, Washing Machines, Microwaves, and Dishwashers.
Flavel
One of the most important brands in the United Kingdom and Ireland white goods market, Flavel has a product range which includes freestandingand built-in white goods that meet the consumers’ needs in an affordable way.
Bauknecht
Bauknecht is a strong German traditional brand with 105 years of heritage and expertise. Bauknecht develops innovative products with high quality design that are focused on the consumers' well-being. And the Dynamic Intelligence technology ensures advanced performance.
For a home where consumers can consciously relax and concentrate on what is important in their life.
Privileg
Privileg is a renowned brand, recognized for its wide range of high-quality home appliances that strive to provide efficient and reliable solutionsfor everyday household needs.
Ignis
With more than 70 years experience in household appliances, Ignis is a well known brand rooted in Italian consumers’ mind with 89*% of total awareness.
It is a symbol of positive Italian values and design providing excellent performance and lasting quality.
Polar
Polish brand existing since 1950s. In 2002, the plant was taken over by Whirlpool Polska.
Specialising in production of low cost refrigeration (the lowest price band).
