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TR 
We work for a sustainable future through our technology, human resources and production power.
Our journey started in 1955. Today, we are operating in more than 146 countries with 12 brands.
We specialize in consumer durables and consumer electronics, offering production, marketing, and after-sales support services in these sectors. As Europe’s fourth-biggest white goods company in total sales, we are also the market leader with our Arctic brand in Romania, Defy in South Africa, and Dawlance in Pakistan.
Our vision is to rejuvenate ourselves and our industry to become a trusted lifestyle solutions provider to the digital household.
Preferred brand of millions of customers in more than 100 countries, leader in the solo white goods market and the second biggest brand in the overall white goods market in Europe
ALL BRANDS
A brand that offers high quality and modern products specifically designed for the ultimate comfort in our consumers’ lives since 1945.
ALL BRANDS
Turkey's Lovemark, leader of home appliances, expert brand with innovative, eco-friendly, superior design and technology.
ALL BRANDS
In 2018, our consolidated revenue increased by 29%, reaching TRY 26.9 billion.
