Our journey started in 1955. Today, we are operating in more than 146 countries with 12 brands.

We specialize in consumer durables and consumer electronics, offering production, marketing, and after-sales support services in these sectors. As Europe’s fourth-biggest white goods company in total sales, we are also the market leader with our Arctic brand in Romania, Defy in South Africa, and Dawlance in Pakistan. 2019 consolidated revenue reached TRY 31.942 Million.