Healthy Living on a Healthy Planet with Beko

Regardless of where a company begins its sustainability journey, as consumers become more environmentally conscious businesses have come to expect the same from the brands they buy.

Beko’s brand purpose is empowering future generations to live healthier lives, which is only possible by working towards a healthier planet.

Beko has spent years raising awareness and developing products that make eco-living possible, affordable, and convenient - believing that humans and the environment are inextricably linked.

To demonstrate its commitment to protecting planet earth, Beko held a virtual showcase of its eco-friendly appliances this June, with Arçelik’s CEO Hakan Bulgurlu, CMO Zeynep Yalım Uzun and CCO Ragıp Balcıoğlu and with a special guest from the World Business Council for Sustainable Development, Brendan Edgerton, Circular Economy Director. 

In the launch, Beko shared a Europe-wide survey on people’s attitudes and concerns about sustainability and unveiled seven sustainable products* including a washing machine/washer dryer, oven, tumble dryer, refrigerator, espresso coffee maker and dishwasher to help consumers reduce their impact on the environment.

Research reveals European determination to save the planet

The study discovered that human environmental damage is perceived as the most critical threat to a sustainable planet by all respondents, followed by the plastic issue, then infectious diseases - which may not have even made the list if these questions were asked two years ago.

The other key finding was that people felt it was up to them to make a personal difference. The vast majority agreed that rather than solely expecting governments or businesses to make changes, they could make changes in the home to help the planet.

The main obstacle to living more sustainably at home is found to be the perception of high prices of sustainable products. Price is the most important decider when buying a home appliance, with longevity and environmental friendliness coming in after, but the majority agree on the importance of purchasing sustainable home appliances that have a meaningful positive impact on our planet. 

Meet eco-friendly Beko products

Products with recycled materials for the planet:

EcoTub Washing Machine & Washer Dryer**

• Plastic waste transformed into a valuable alternative raw material

• Approximately up to 60 recycled 0.5L PET bottles used in the tubs of washing machines and washer dryers on certain models

• Recycled PET flakes used along with other plastics and additives without an effect on the tub’s effective performance

• World’s first example of this type of application in home appliances

• This eco-friendly new manufacturing method significantly lowers carbon dioxide emissions.

• Since the beginning of this project in 2017, 58 million plastic bottles have been recycled with a reduction of CO2 emissions by almost 2,200 tons

EcoFiber Oven

• A sustainable material from recycled fishnet waste and industrial thread waste

• 5% recycled fishnet waste and 65% industrial thread waste used in plastic parts such as door decor plastic and display cover

• 50% of the BI Oven inner display cover made from industrial thread waste

GreenDry Tumble Dryer

• Uses recycled plastic in 15% of its plastic parts on average, including in the water tank housing and back cover

• In the past two years, 2,420 tonnes of plastic were recycled for this cause.

Products with bio-composites for the planet:

BioCycle Refrigerator

• Durable components composed of bio-based plastics

• Eggtrays made from eggshell wastes and bioplastics

• Each fridge’s two eggtrays*** contain eggshell waste from 5 eggs.

• The fan cover is 100% bio-based plastics (33gr) from sustainable resources such as corn starch or sugarcane

• The door seal is 25% bio-based (soybean oil) materials (195 gr).

BioCoffee Espresso Machine

• Developed with bio-composite technology

• Each espresso machine is made with five cups of coffee residue, reducing carbon footprint by 5% in bio-composite parts

Product that reduces chemicals:

AutoDose Dishwasher

• AutoDose dispenses the right amount of detergent for sparkling clean dishes every time

• In each wash, up to 28%**** less detergent used with AutoDose for a healthy living on a healthy planet

*Product availability varies per market

** Current products available from the Çayırova Washing Machine Plant are 8-9-10 kg 1400-1600 rpm WM and 8/5kg & 10/6 kg WD. The target is to expand PET usage to other plants.

***The number of egg trays can change according to the model

**** For lightly soiled dishes & gel detergent usage