Beko, the international brand of Arçelik A.Ş, attended Batibouw, which is the biggest construction and built-in products fair for the Belgian market, organised in Brussels between 25th of February and 6th of March. The Beko booth drew enormous attention with the FC Barcelona sponsorship corner at the fair where the outstanding features of the new Beko product range was introduced to the construction professionals, dealers and end-users.
Belgium distributor Asogem attended the fair with their sales and marketing staff, as well as Orhan Sayman, Arçelik A.Ş. Regional Director Responsible for Europe-America Direct Sales, Ferruh Girgin, Arçelik A.Ş. Regional Sales Manager for Eastern & Western Europe, and Erkan Tüfekçioğlu, the Europe-America Marketing Manager.
Beko exhibited its built-in product range at the 120m2 booth at the fair held with the participation of 300 thousand people. Having exhibited its product range of built-in ovens, induction furnaces, microwave ovens, hoods, dishwashers and refrigerators, Beko also introduced Leisure-branded Range Cooker models to consumers.