We embrace equality, diversity and inclusion and help disadvantaged groups to overcome social and economic barriers. Below are some of the projects we implement in different locations where we operate.
Beko Italy: Partnership With Archè Foundation
Beko Italy and the Archè Foundation have collaborated since 2019, supporting children and families in need through donations and equipping apartments in social housing, through which the Foundation offers temporary accommodation to mothers and children. Beko has supported this work by donating products and offering a continuous maintenance service and assistance guarantee for appliances.
ASOCIATIA VALORI IN EDUCATIE (AVE) PARTNERSHIP
In 2021, Arctic began a partnership with Asociatia Valori in Educatie (AVE) (Values for Educational System Association) to build capacity around the education system and its main issues. Four Arctic employees were involved in different AVE educational initiatives in 2021, such as providing mentorships for school principals and participating in the national committees for selecting school principles.
Beko Sudan began Project Hope in 2021. The project is designed for young people with special needs and aims to equip them with professional and interpersonal skills. At the end of 2021, two participants were employed by Beko Sudan to help customers with special needs.
S.O.S. SATELE COPIILOR
Arctic has begun supporting Romanian NGO SOS Satele Copiilor with food and essential household appliances in 2021. More than 200 appliances have been donated and are now equipping 24 family homes and three youth communities for more than 150 children.
Grundig UK: Give Back Campaign
As a continuation of Grundig’s Respect Food initiative, Grundig has partnered with Curry’s PC World, the exclusive retailer of Grundig in the UK, since 2018.Grundig aims to donate products to local food charity organizations selected by store colleagues of Curry’s PC World in order to boost engagement and help reduce food waste.To date, 142 charities have been selected and received 317 appliances between September 2018 and February 2022.
Beko UK: Barnardo's Partnership
Beko has a long-standing charity partnership with Barnardo’s, to help vulnerable and disadvantaged children, young people, and parents across the UK. Through this partnership, we aim to create long-term positive impact on the beneficiaries through support in fundraising, in-kind support, and volunteering, and also engage Beko UK employees in charitable fundraising and volunteering activities.
Over the eight-year partnership, Beko has donated over 800 home appliances alongside fund-raising campaigns. In 2021, we launched our ‘Beko Veg Pledge’ Initiative, which follows the unveiling of our innovative HarvestFresh™ refrigeration range.
Cookbook: 48 Recipes For A Good Cause
The partnership between elektrabregenz and Pro Juventute, an Austrian child and youth welfare organization, has been established for ten years. elektrabregenz regularly donates household appliances to Pro Juventute, which provides new homes to children and young people who can no longer live with their families.
In 2020, during the COVID-19 pandemic, elektrabregenz and Pro Juventute implemented the Cookbook: 48 Recipes for A Good Cause project, enabling kids from the Pro Juventute residences to present their favorite recipes. Pro Juventute residents cooked their favorite recipes using elektrabregenz appliances. elektrabregenz then created a cookbook consisting of 48 recipes and photos taken during cooking. The books were delivered to all Pro Juventute residents and elektrabregenz employees as Christmas gifts. As the continuation of this project, in 2021, two Pro Juventute residential houses were renovated and equipped with 58 new Elektra Bregenz household appliances.
Innovation for Inclusion
SOLAR HYBRID FRIDGE
Developed for users who do not have access to uninterrupted provision of electricity, the sustainable, safe, and affordable solar hybrid panel refrigerator offers a cooling system solution that uses electricity obtained from the electricity grid and solar energy alternately. With the refrigerator’s use of increased insulation and renewable energy sources, a solution is provided for an existing need and a new approach is brought to environmentally friendly cooling systems.
SIMPLE BASE DRAWER FEATURE
In Bangladesh, our team observed that to tackle the frequent flooding problem, consumers had to place their products above the ground. To find a creative solution to this problem, a base drawer compartment was included in refrigerators which acts as a no-cooling zone to provide storage for items such as onions and potatoes. This is a unique feature in the market.
INVERTER COMPRESSOR NEED FOR INCREASED ENERGY EFFICIENCY
While the inverter compressor which increases energy, efficiency is an ordinary feature of almost any product in the developed markets, in the emerging markets it becomes an important feature that is not easily available on the market.
STATIC EVERFRESH AND HYBRID COOLING TECHNOLOGIES IN REFRIGERATORS TO KEEP FOOD FRESH
In Pakistan and Bangladesh, where there are planned and unplanned electricity cuts, it becomes important to keep food fresh for a long time. Therefore, while static refrigerators are no longer a preferred option in the developed markets, the Static Everfresh solution and hybrid colling technologies are, as they help keep food preserved during these cuts, with the technology to provide freshness for up to 2 times longer. These are unique features in both markets. It is now available in Europe as well.