We manage digital transformation in four different focus areas: Customers, products and services, processes and systems, and people. Data analytics, education and awareness, open innovation, and collaboration are facilitators in the field of digitalization.

We approach digitalization from a wide perspective that covers working conditions, digital skills of employees, digitalization of factories, and digital control of products as we integrate digitalization into all of our business processes. 

Robotic Process Automation

We switch to technologies that save time and resources with Robotic Process Automation (RPA) instead of the manual processes that require a large labor force. This way, we aim to reduce risks and costs while increasing employee productivity and satisfaction. 

Digital Office

We increase productivity at work by ensuring digital transformation in our offices. In addition, we make our processes flexible and easy to manage by creating an agile workforce. We believe digitalization will become more important than ever to differentiate our business from the competition and to take swift and accurate action to meet changing consumer demands. We constantly monitor and transform our operations in light of the global trends.

The digital and agile transformation journey at Arçelik is initiated by the R&D and digitalization teams, led by the Chief Strategy & Digital Officer. Our digitalization strategy mainly focuses on responding faster and better to changing customer needs. It does so by challenging the traditional hierarchical structure to establish more effective cooperation with internal stakeholders from different departments, business units and teams in the regions where we operate.

The effects of digitalization are seen in every area, from customer relations management to agility in the workforce, from optimization of production processes to the transformation of products and services. We are transforming our operations in line with the changing trends in digitalization. This approach increases efficiency in our business, therefore we gain competitive advantage by meeting the expectations and needs of a new generation. We make our factories smart, aligned with the Industry 4.0 focus. As a result, we ensure that our workforce on the production line works more efficiently, and smart equipment prevents errors and losses.

Atölye 4.0

Arçelik Atölye 4.0, being the first R&D Center in Turkey in the field of production technologies, runs global and local projects in various fields that support digital transformation. The team conducts crossfunctional projects related to different Industry 4.0 topics, productivity, quality, and OHS. These projects give opportunities to find solutions in different areas, thanks to collaborations with knowledge-based expertise.

Ulmi Factory 

With the highest automation level in Europe, our factory in Ulmi, Romania ensures efficiency in production to reduce its environmental impact. Through energy efficiency, energy management practices and the use of renewable energy, 540 tons of carbon emissions will be prevented annually. The factory’s wastewater treatment plant and rainwater collection system will recycle annually approximately the amount of water one household would consume over 30 years.