Customer Safety and Quality Management


At Arçelik, we pay attention to consumer safety and quality assurance throughout the life cycle of our products. Accordingly, we test our products at the design, materials selection, and performance evaluation stages. We take international product safety standards and Arçelik’s Product Safety Design Criteria as bases for product safety. We conduct Failure Mode and Effects Analysis (FMEA) studies during the product design process in order to identify and prevent possible errors that may occur. Following this step, we conduct risk assessments in accordance with local, national, and international standards and regulations, while systematically monitoring identified risks and corrective actions. In addition to the tests stipulated by standards, we confirm our product safety by means of specially designed and more challenging tests.   

  • Reliability Day 

We organize this event every year to share and disseminate new technical knowledge throughout the company in order to be able to design and produce safe and reliable products, keep awareness in this area at a high level, create a culture of product safety, ensure a reduction in service errors and product-related accidents, and reward successful work. 

  • Product Safety Risk Committee 

After products are sold, we analyze consumer complaints, service records, and feedback. The Product Safety Risk Committee assesses the risks regarding product safety and identifies risk levels.  

  • Recall 

The health and safety of our customers are among our top priorities. For this reason, when a recall is required, we make announcements to our consumers using the most effective communication channels in accordance with local legislation.  


Sustainable Supply Chain  

Considering that our supply chain extends worldwide, we have a significant impact area. To ensure the continuity in the supply of products and improve our suppliers’ environmental and social performances, we work together to create value for all our stakeholders in our value chain. We make our purchasing operations sustainable using risk management processes, sustainable supplier indexes, supplier audits, communication events and supplier training.  


  • Supplier Sustainability Index And Code Of Conduct Audits, Supplier Evaluation Process 

At Arçelik, we use certain methods to identify the social, economic, and environmental risks in our value chain.  Supplier Audits As per our Global Responsible Purchasing Policy, we audit our suppliers in terms of compliance with the Code of Conduct. Audits check whether our suppliers comply with Arçelik’s expectations in areas including compliance with laws, working conditions, human rights, occupational health and safety, and the environment.  

  • Supplier Trainings 

We see supplier training as one of the most important areas in the development of our suppliers.  

  • Supplier Development Programs

 We care about our suppliers’ development. By doing so, we do not only obtain competitive advantage but also reduce costs and increase quality. With our Procurement Department, we have created a supplier portfolio consisting of suppliers who are engaged in continuous improvement efforts to manufacture better quality products, shorten operational production time, and increase efficiency, and we cooperate with suppliers based on common targets within the framework of mutual trust.  

  • Supplier Innovation Program 

We carry out joint R&D studies with our suppliers as part of the Supplier Innovation Program.  

All technical design and manufacturing process are being modelled according to related countries' safety regulation and standards. International Electrotechnical Committee' s and CEN/CENELEC standardization studies (technical committees', working groups' studies etc.)  are being followed closely, for giving contributes to technical committtees to improve safety standards' requirements by product safety experts.  Furthermore the product safety tests are being subjected and reported by distinguished 3rd party laboratories (VDE, Intertek, TUV etc.) or our own laboratories which have customer testing facility requirements, then product designs freezed and production approval given.

Global Customer Care Portal web site allows the certified technicians & technical staff to access technical & troubleshooting training material. Our global partners can access technical information about our products from