At Arçelik, we continue to enhance customer experience with the motto “Customers are the heart of our business!” With our products and services, we aim to be a solution partner to make our customers’ lives easier.


Next Generation Merchandising Model

We offer our customers an uninterrupted unique experience with our next generation merchandising model, which focuses on an excellent customer experience in the changing retail world and presents all the opportunities brought by the digital world as part of the shopping experience. Moreover, by integrating digital technologies into the store experience, we aim to increase customers’ interaction with products, make sure they learn how to choose the right product, and have fun while doing this. We create this next generation transformation through our Customer Experience Directorate, which aims to set suitable corporate standards and offer a reliable service experience according to these standards.