31 August - 5 September
Hall 23 | Messe, Berlin
Come join us at IFA 2018, the world's leading trade show for consumer electronics and home appliances. We’ll be waiting for you with our two leading global home appliances brand
Beko and Grundig in Hall 23 till 5th of September.
New Beko AquaTech™ washing machine harnesses the power of water to create a gentle cycle that provides effective cleaning, even at low temperatures.
Massimo Bottura Collection
In collaboration with the world-renowned chef Massimo Bottura, Grundig has designed an exclusive kitchen appliance collection inspired by excellence - the Massimo Bottura Collection.
The Future of Home Appliances in a Fast Changing World
Author: Dr I D Pearson
BSc HSc (HC)
Beko and Grundig have been a regular exhibitor at IFA for many years, using the show as a platform from which to engage both media and consumers with new product innovations and the business as a whole. Each year, Beko and Grundig host a dedicated press conference plus a branded stand to engage attendees.
The revolutionary AirTouch® technology uses a special drying circuit to air-dry clothes. The AirTouch® technology allows clothes which would have previously could not be tumble dried and dried flat to be tumble dried safely.
Grundig’s InstantWear® washing machine makes laundry an effortless and simple task. Designed with an additional fan and air heater to extract the humidity from wet clothes, InstantWear® is able to make 1kg of worn clothes ready to wear very quickly.
Gourmet Chef™ Oven
Inspired by professional ovens used by the best chefs, Grundig’s Gourmet Chef™ Oven embodies intuitive design and innovative technology to help make cooking at home a more delightful experience than ever before.
Grundig’s new Corner Wash™ dishwashers apply innovative design to ensure every surface and corner of a wash is left spotless. With a three-spray arm and specially designed nozzles, Corner Wash™ combines a perfect clean with top eco-credentials to deliver peace of mind to users.
Grundig’s new SilenceDry demonstrates high performance; besides that, it is currently one of the most silent in the global marketplace.
Nano UHD+ TV
Grundig’s two new TVs are both one of a kind, offering elegant designs, advanced picture and sound quality and a smart user-experience. New 4K Alexa enabled OLED TV and Nano UHD+ TV series are offered in 55” and 65” sizes. The new Alexa enabled Nano UHD+ TV series with Dolby Vision™ boasts impressive nano-cell technology. Thanks to its 1nm nano particles, the colour purity is enhanced so accurate colours can be viewed at any angle.
A newly developed material has enabled Grundig to use recycled plastic bottles in the production of tubs for a range of washer dryer models. Today, for every 200,000 washer dryers produced, roughly 12 million 500 ml plastic bottles will be used in the process.
Combi Steam + Oven
The Combi Steam + Oven provides 100% steam cooking through a multipoint injection system which ensures an even cooking process. A range of steam options are available to suit different dishes and cooking requirements, providing a professional experience for the home cook.
The latest in Beko’s refrigeration technology means fruit and vegetables stay fresh for up to 30 days, three times longer than average. A special compartment creates the optimum environment for increasing the longevity of plant foods and decreases the chances of food waste as a result.
Precise cooking becomes easy with FlameAdjust™ technology, providing 9 levels of power, for food that’s cooked just right.
Innovative AutoDosing means you’ll never have to consider how much liquid detergent to add to each load of the dishwasher or worry about running out of this essential household item. It makes the process of cleaning the dishes that little bit more convenient, giving back time to spend on more important areas of life
Enjoy maximum nutritional value thanks to the vacuum technology featured within Beko’s latest range of blenders. It prevents the contents from coming in to contact with air, therefore reducing oxidation and ensuring the nutritional qualities of the vegetables, fruits, and any other foods are maintained throughout the blending process.