Akın Garzanlı

Akın Garzanlı has worked at Beko for more than 20 years in various capacities and currently serves as Chief Commercial Officer — Europe and CEO of Beko Europe, roles he assumed in October 2025. In this capacity, he leads the company’s commercial operations across Europe while steering Beko Europe’s overall strategy and growth.

Previously, Garzanlı was Chief Marketing Officer, where he led 22 global and local brands in over 55 countries with a marketing team spread across a wide geography. He was in charge of global brand management and marketing communications, industrial design, product management, small domestic appliances, content excellence, marketing insight and analytics, and marketing growth and transformation. In addition to the marketing function, he also oversaw the Middle East, Africa, and CIS regions as of 2023.

Garzanlı started his career in 2002, when he became responsible for Beko's global markets. Over the years, he has held key positions in global functions, including sales, product management, marketing and customer service. In 2018, he was appointed as Global Customer Care Director, and in 2020, he also assumed the role of Global Brand Director.

Garzanlı graduated from St. George's Austrian High School in Istanbul and holds a bachelor’s degree in Management from Istanbul University. He earned his MBA from the Koç University and has also completed several programs at Harvard Business School and Kellogg School of Management.