Ragıp Balcıoğlu

Ragıp Balcıoğlu is the Global Chief Marketing and Strategy Officer of Beko, where he shapes the company’s worldwide marketing vision and drives long-term strategic growth.

He earned his bachelor’s degree in Industrial Engineering from Istanbul Technical University in 1989 and an Executive Master’s in Business Administration from Koç University in 1996. In 2019, he completed the Advanced Management Program at Harvard Business School.

Balcıoğlu began his career in 1990 as Marketing Manager at Data Hidrolik Makine Sanayi A.Ş., before joining Beko in 1992. After early roles in planning and purchasing, he moved to the UK in 1996 as Trading Manager of Beko UK. Over the following years, he advanced through a series of senior leadership roles — including Product Marketing Director, Product Management and Supply Director, and Sales Director — before serving as Country Manager for the UK and Ireland and Managing Director of Beko Plc (2011–2015).

In 2015, he returned to headquarters as Chief Commercial Officer for Global Sales. After successfull expansion of Beko’s international business, he oversaw the restructuring of global operations and became Chief Commercial Officer for Europe, the Middle East, North Africa, and the Americas (2018–2023). Ahead of the creation of Beko Europe, a merger between Beko and Whirlpool Corporation, he was appointed Chief Commercial Officer for Europe in 2023 and later CEO of Beko Europe, where he successfully led the launch and integration of the new entity.

Since October 2025, Balcıoğlu has held the role of Global Chief Marketing and Strategy Officer, where he continues to lead Beko’s global strategy, brand positioning, portfolio development, and market expansion.