'Green Brands' Quality Award to Beko in Germany
Beko, which is the international brand of Arçelik A.Ş., has become the first home appliances brand to be deemed worthy to the 'Green Brands' award in Germany.
At the award ceremony, which was held at the Senckenberg Natural History Museum in Frankfurt am Main, Sühel Semerci, Managing Director of Beko Germany said: "This award lays emphasis on the great importance that Beko places on high-efficiency and environmentally-friendly manufacturing stages as well as its high-efficiency products."
In countries such as Germany, where energy efficiency is an extremely important purchasing criterion, Green Brands award is an important sign for consumers. Beko, which is an independent and international brand with its respective name, once again showed that it devoted itself to protecting the climate, sustainability and ecological responsibility.