Young Generation Empowerment


According to UN data, the world’s population of young people is about 1.2 billion. In other words, one out of every six people is between the ages of 15 and 24. Research .

About 13 million young people between the ages of 15 and 24 live in Turkey. This is about 16% of the country’s population. According to data from Turkish Statistical Institute for 2018, 20.3% of the young population between the ages of 15 and 24 cannot be employed.

For this reason, empowering young people and helping them contribute to the country’s economy is an issue Arçelik focuses on as a priority area of social investment.

We develop projects and programs for young people from middle school on to equip them with skills needed in the 21st century, and we grow together. We believe that environmental awareness should begin at a young age, so we reach out to children in Turkey through digital platforms and help to increase their sustainability awareness with entertaining content.

Digital Wings

In 2019, we launched the Digital Wings Project to create a self-confident young generation with 21st century skills who closely follows and produces technological developments, and to prepare young people for the digital future. The project, which includes robotics, coding, and product design processes, will be implemented with our Arçelik and Beko brands in 100 schools in 81 cities of Turkey, through cooperation with the Republic of Turkey, Ministry of National Education and the technological partnership of Bilkom.

Through the protocol signed with the Ministry, we developed content to support the 5th and 6th grade Information Technologies and Software courses and the 7th and 8th grade Technology Design courses. We donated educational tools such as tablets, computers, 3D printers, and coding sets to schools to help put their lessons into practice.

In 2019, we had our first teacher training, which was attended by 40 teachers from 20 schools. We completed the second teacher training at the beginning of 2020 and delivered the necessary equipment to the schools. Teachers will be able to start classes with prepared content and equipment in September 2020. Throughout the project, which is planned to last three years, we will carry out social impact assessments to measure any changes to the beneficiaries of the project and share the social impact report with the public at the end of each year.

3D Printers for Training

STEM (Science, Technology, Engineering, Math) training has spread rapidly in education in recent years, leading to the emergence of new technological needs. Three-dimensional and design thinking is offered to students within the scope of STEM education. As a 21st century generation, students are expected to use these concepts to create solutions to everyday problems. The three-dimensional (3D) printers have become the fundamental tool in this context for translating these solutions from design to reality. Therefore, Arçelik developed a 3D printer printer with all the required modules that function on a desktop to bring the 3D printer ecosystem aspect of digitalization in the education sector into schools in a way that would be easy to use.

Through the tender opened by the Republic of Turkey, Ministry of National Education and the Digital Wings Project, 3D printing technologies have spread in schools across the country, and the Arçelik 3D printing ecosystem is now being used in at least one school in every city in Turkey. In addition to this, we also aim to display 3D printers in Arçelik’s technology-oriented dealers.

Smart Board

We develop innovative products for the advancement of education technologies. In order to better suit the times in which we live, we have updated our Smart Board, originally designed and produced with the Fatih Project, to meet new requirements and to use newly patented solutions and technological innovations.

As part of the Fatih project, a total of 16,703 interactive boards were installed in 951 schools run by the Republic of Turkey, Ministry of National Education, by winning a tender opened by the General Directorate of Innovation and Education Technologies of the Ministry of National Education in September 2019. We will be providing services to these schools for five years.

Household Electric Appliances Technical Training Program – Arçelik Laboratories

Since 2006, Koç Group companies have been focusing on strengthening vocational education through the Vocational Education: A Crucial Matter for the Nation Program. We believe that education should be linked to industry and should aim at raising talented generations who follow the sector closely and easily adapt to changing technologies.

To this end, we have set up Arçelik Laboratories, equipped with measuring instruments and devices based on new technologies in the field of technical service for electrical home appliances. Our objective with the Household Electrical Appliances Technical Service Program, which we carry out in cooperation with the Republic of Turkey Ministry of National Education, is to ensure that students participating in the program develop the skills necessary to become technicians in the white goods and air conditioner product groups by completing their training at Arçelik laboratories.

Since the launch of the program in 2011, a total of 22,500 person-hours of training have been provided to 65 technical teachers from different departments of the company. At the end of the 2019 academic year, a total of 1,243 students graduated from the program and 148 students were recruited by Arçelik Authorized Services.

Pepee TV

We cooperated with Düşyeri so that children can watch Pepee TV, Turkey’s first digital children’s television, on smart television. With the specially designed Pepee TV remote control, children can watch cartoons safely in their homes. Pepee TV can be watched by downloading it onto smart phones, tablets, notebooks and smart TVs. Audited for safety by KidSafe, a US-based auditing company, Pepee TV features 30 different cartoons, more than 30,000 minutes of content, and more than 2,000 cartoon episodes.

This cooperation allowed us to carry out a new project with Pepee TV to raise children’s environmental awareness. We prepared 10 different educational cartoons and integrated them with educational films called “informational”, with the support of our content consultant in the fields of climate crisis, soil, air, water, forest, conscious consumption, energy efficiency, recycling, clean transportation, and biodiversity. All content has been viewed 172,289 times.

Next Generation Retail Leaders Program

As part of our retail transformation journey, we set up a two-day training program for 60 junior and senior level university students with the aim of raising new generations who will shape the field of modern retail. We also organized a camp in İğneada, Turkey in September 2019 for the young people who attended the program and their parents (Arçelik dealers).