Gender Equality and Women’s Empowerment

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According to Equal Measures 2030, the , which measures action and progress in gender equality, efforts to prevent gender discrimination around the world are not yet sufficient. The report reveals that if current trends continue, by 2030, 2.1 billion women and girls will live in countries where gender equality will not have been achieved.

The World Economic Forum publishes its Gender Equality Report annually, based on criteria such as women's participation in the economy, equal opportunity, educational opportunities, health, and the political empowerment of women, and this year ranked 130th out of 153 countries. Women’s participation in the workforce stands at in Turkey.

We are striving to increase the number of female workers, whether in our offices or production plants, or in places where we have direct influence such as our suppliers, authorized services, dealers, and stores, and we continue to raise awareness about gender equality throughout Turkey.

100 Women Dealers

According to Turkish Statistical Institute (TÜİK) data for 2018, the rate of women employers is only 9%. With Beko, one of the leading brands in home technologies, we have launched the 100 Women Dealers Project to raise awareness about developing the entrepreneurship ecosystem in Turkey.

While encouraging women to become entrepreneurs, the project also aims to invite women who are considering entrepreneurship to consider the possibility of becoming a Beko dealer. This project supports women entrepreneurs who wish to become dealers at every stage of the process, starting with the application. We contribute to the development of female leaders through the provision of educational and mentoring opportunities.

A total of 1,058 people applied for the project, launched under the HeForShe Initiative sponsored primarily by the Koç Group in Turkey and managed by the United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) across the world. The project was launched in March and agreements were reached with 18 women entrepreneurs at the end of 2019 regarding 22 stores. Of these stores, 19 have opened for business.

You are an Engineer, You are with Us

With You are an Engineer, You are with Us Project we aim to encourage younger generations in Turkey, especially women, to work in engineering and new generation R&D areas, and to underline the importance of R&D and innovation for Turkey. To this end, the website muhendissin.com was created to raise awareness. So far, 4,021 people have visited the website and we have received 628 registration applications to the program.

Two workshops were held, selecting a total of 60 students from the top 29 universities as determined by TÜBİTAK’s Entrepreneurial and Innovative University Index. We provided three days of training to introduce Arçelik and explain the dynamic structure of the next generation R&D areas to young talents. The training also provided information on various topics ranging from machine learning to data analytics. During the 21 hours of training, we matched 60 students with 47 role models and mentors working in Arçelik to give students an R&D experience. For one year, the students will work with their mentors on the sustainable programs they have chosen that contribute to their development.

Kızcode

We have implemented the Kızcode Program for the daughters of our employees between the ages of 11 and 15 to ensure that girls are included in technology and digitalization processes, to raise awareness against discrimination in the choice of occupation, to reveal the skills of girls, and to evaluate their projects on different platforms.

The program provides training in coding and animation as well as mentoring, and in 2019, 75 girls developed creative and innovative projects that make life easier, such as the Smart Helmet for work safety, the Fintech Digital Money Box, the Smart Trash Can and the Smart Feedbox for street animals. We started the program in 2018, and so far the children of 96 employees have benefited from it. We provide mentoring services to help the girls in the program produce their projects.