We implement energy efficiency projects for sustainability.

The energy efficiency projects and practices that we implement in our production processes minimize our environmental impact while achieving significant savings in energy costs. We manage our energy performance by specific targets and effective control mechanisms. We conduct periodic audits to identify areas of improvement and focus our energy efficiency projects on those areas.

In 2018 alone, we completed 212 energy efficiency projects across our facilities in Turkey and abroad. Thanks to these projects realized, we have saved 109.212 GJ of energy per year and 10.321 tons of CO2e emission reduction. This is equivalent to total annual electricity consumption of 10.500 houses.


Yearly Energy Consumptions

Energy Efficiency in Products

We lead energy efficiency projects in home appliances. 

We make washing machines, dishwashers and dryers that achieve 10% to 70% better energy efficiency than the limit value of the most efficient A+++ class.

We label our products according to the product information and labeling requirements of every country where we sell. We believe that providing information on energy and water efficiency, effects on human health, and consumer safety in addition to the basic information required on labels will encourage users to choose more efficient home appliances.

The environmental impact of our products is consistently declining through R&D and innovation efforts. Products that make a difference also create competitive advantage. We are continuing R&D on insulation materials, inverter compressors, more efficient refrigerator circuitry, and advanced activation algorithms to achieve and surpass the 40% energy efficiency target established by the European Commission for 2030.

Thanks to our dedicated efforts, we have achieved almost 80% improvement over the energy consumption of the appliances we used to make 20 years ago.

Success story in South Africa

We design energy efficient products and invest in energy efficiency wherever we operate. Particularly, we have solid achievements in developing countries by offering affordable energy efficient solutions. Following our acquisition of Defy in South Africa in 2011, we have made enormous investments in innovation and product energy efficiency. The result: the average energy efficiency class of our refrigerator sales in South Africa increased from “E” to “A” in 5 years. That equates to a more than 50% decrease in energy consumption. Now, we have completed the upgrade ALL of our cooling product range to A+ energy efficiency level.  Having said that, the minimum energy efficiency standard in South Africa is B (and C for freezers). The gap between what we offer at minimum and the legal limit is a more than 40% energy saving.

Today, we have in Africa, only 37.4% of the population has access to electricity. In Sub-Saharan Africa, more than 600 million people (6 out of 10) do not have access to electricity, and in South Asia, almost 350 million people do not have access to electricity. While nearly 1 billion people in Sub-Saharan Africa alone may gain electricity access by 2040, an estimated 530 million will still not have electricity access due to population growth. This scenario has triggered us to develop an off-grid refrigerator that runs on solar. Our low-carbon solution has proven successful in not only increasing the ownership of refrigerators and providing essential needs to consumers but also providing economic benefits to the country by reducing the potential need for constructing immediate electricty infrastructure.  Several hurdles of disseminating this low carbon solution at more off-grid households are such as having income taxes on specific components, high cost and no incentives and finally relatively low income level is at developing countries.

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