In Touch with Our Planet

Progress in 2021


Reducing our carbon footprint and helping to preserve vital resources

We strive to reduce our environmental footprint through improvements we make in our operations while supporting our stakeholders in the value chain.


Other Key Developments

Products that create environmental value:

  • In 2021, 47% of our turnover was from our energy-efficient products

  • We saved approximately 540,610 trees from being cut down by using 31,800 tons of recycled cardboard for products packaging globally.

  • A total of 7,216 tons of recycled plastics and 34 tons of bio-composite plastics were used in 2021.

  • In 2021, 9 tons of recycled waste fishing net and 233.6 tons of recycled industrial thread were used in the plastic parts of the oven, dishwashers and washing machines.

  • In 2021, fan parts of dishwashers were produced by recycling approximately 568 dishwasher baskets obtained from WEEE recycling plants.

  • In 2021, 79 tons of PE packaging waste were used in dishwashers and refrigerator components.

  • In 2021, we improved the average energy consumption of washing machine products in Turkey by 20%, and tumble dryer, refrigerators, and dishwashers by 4%, 3,5%, and, 1%, respectively, compared to 2020.

  • Since 2014, we have recycled roughly 1.6 million WEEE units in our WEE recycling plants. We saved 397 GWh of energy between 2014 and 2021 by replacing old, highenergy-consuming products with new, energy-efficient products. This is equivalent to the daily electricity consumption of about 50 million Turkish households.

  • By recycling waste products, we have prevented about 195,000 tons of CO2 emissions. In terms of water, we saved approximately 8.1 million tons of water by replacing old-tech products with new ecofriendly ones. This quantity is equivalent to nearly 10 million Turkish households’ daily water consumption.