In Touch with Human Needs

Improving the lives of people

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By continuously renewing ourselves and the sector in which we operate, we strive to improve the lives of people with smart products we develop.

 


Other Key Developments

  • Over EUR 5.8 million was spent globally for social investment and corporate citizenship activities

  • Products that create social value

    • Beko – HygieneShield Range that provides more than 99% virus reduction, including coronavirus, was released in seven key markets including Spain, Germany, the UK, Turkey, the Balkans, Romania, and Poland, also was released into the Turkish market with Arçelik-branded Ultra Hygiene Series.

    • HarvestFresh technology promotes healthy nutrition by simulating the 24-hour sun cycle in nature, thus ensuring that fruit and vegetables can sustain their vitamin content for a longer time.

    • Solar Hybrid Range was launched by Defy using both the electrical grid and solar energy, and therefore using up to 44% less energy in the fridge, and 38% less energy in the freezer.

  • Products for disadvantaged groups

    • Serial production of ventilators: 5,000 units in three weeks: 1,927 units were delivered to 150 pandemic hospitals in Turkey and 3,073 units were distributed to 18 the hardest hit countries.

    • Product donations: White goods and SDAs were donated to 550+ hospitals across 20 countries. In Turkey, more than 5,000 Arçelik- and Beko-branded products were delivered to 202 hospitals across 75 provinces.