Circular Economy

90% 80%

$ 700 million

of raw materials used in manufacturing in Europe
become waste before the product leaves the factory.*

of products made in
Europe get thrown away
in the first six months of
their existence.**

is the annual material cost savings in the fast-moving consumer goods industry with the implementation of a new circular economy.***


Source: Cambridge Judge Business School Circular Economy Centre (CEC)
Source: Cambridge Judge Business School Circular Economy Centre (CEC)
Source: Ellen Macarthur Foundation Circular Economy


The over-exploitation of natural resources to achieve economic growth and development has a negative impact on the environment, causing these resources to be less accessible or extinct. The circular economy aims to offset consumption by limiting the environmental impact and waste of resources, as well as increasing efficiency at all stages of the product economy.


The circular economy challenge will seek to answer the following key questions:


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Water Management

The increase in the human population and urbanization is causing water usage to increase in all sectors, but especially in the agriculture and consumer goods industry.

Climate Change

The climate crisis continues to be a catastrophic risk all around the globe.