Grundig’s VUX Named as

CES 2017 Innovation Awards Honoree


Grundig, owned by leading home appliances manufacturer Arcelik A.S., has been named a CES 2017 Innovation Awards Honoree for VUX (Virtual User eXperience). 

Transforming an ordinary counter-top into an intuitive work surface, VUX technology responds to every movement and touch, allowing home owners to manage their kitchen appliances from one central point.

Visually striking, the awe-inspiring technology offers tech-savvy and style conscious home owners a chance to give their kitchens an enviable futuristic makeover.

The highly sophisticated control panel is displayed on the kitchen counter by a projector in the hood. Especially developed sensors intuitively register hand movements and interpret them as instructions, allowing you to adapt the space to your every need.

The technology allows users to choose exactly where they want their virtual control panel to appear, and automatically moves it should a utensil get in the way. Blending seamlessly into the worktop, the controls are easy to clean while being far more hygienic, are extremely appealing to the design conscious. 

“We are approaching to the next step by focusing on the experience and simplicity of the interaction at home between the user and the appliances” Arcelik Design Director Serdal Korkut Avci said. “Remarkable design and unmatched intelligence mark the Grundig VUX as one of the most progressive and intuitive kitchen technology on the market. The kitchen of the future is in sight.”

Transcending the boundaries of a traditional worktop, VUX technology transforms the counter into a visual panel. Enabling home owners to do anything from view a recipe on their kitchen surface, to connect it to a BabyWatch camera which is projected onto the surface through Wi-Fi so that they can watch their little ones as they cook, it totally revolutionises the kitchen for time conscious individuals.

The prestigious CES Innovation Awards are sponsored by the Consumer Technology Association (CTA)TM, the producer of CES 2017, the global gathering place for all who thrive on the business of consumer technologies, and have been recognizing achievements in product design and engineering since 1976.

Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, independent engineers and members of the trade media to honor outstanding design and engineering in cutting edge consumer electronics products across 28 product categories.

Grundig VUX will be shown on video at CES 2017, which runs January 5-8, 2017, in Las Vegas, Nevada.

CES 2017 Innovation Honoree products are featured on, which lists product categories, as well as each product name, manufacturer information, description, photo and URL.

About Grundig

Grundig is Europe’s sole full-range manufacturer of home electronics. The brand remains true to its brand attributes including its German heritage and extensive experience of the market, user-friendly and elegant design, high standards and quality control. With a portfolio of more than 500 different products – ranging from Ultra HD TVs, mobile audio devices, hair styling devices, vacuum cleaners and kitchen appliances to ovens, dishwashers and washing machines – the brand offers a solution for every room in the modern home.

About Arçelik

Home appliances manufacturer Arçelik A.S. operates in 130 countries, and manages 11 core brands (Arçelik, Beko, Grundig, Defy, Arctic, Blomberg, Dawlance, Elektrabregenz, Leisure, Flavel and Altus), with sales and marketing offices located in 31 countries. The company has 30,000 employees worldwide and 18 manufacturing facilities in Turkey, Russia, Romania, China, South Africa, Thailand and Pakistan.




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