Beko Raises a Staggering €1,000,000
in 11 Days for UNICEF
to Help Tackle Childhood Obesity
with #EatLikeAPro Initiative

The #EatLikeAPro campaign officially launched on April 30th and called on social media users to share their healthy eating habits using the dedicated hashtag to generate donations to the cause. Every post shared across Twitter or Instagram using #EatLikeAPro triggered a €1 donation to UNICEF and with over one million posts shared to date, Beko is thrilled to announce donations have surpassed the €1,000,000 milestone.

The initiative is supported by the all-star FCB team who sported #EatLikeAPro on their jersey sleeves during El Clásico (FC Barcelona vs. Real Madrid), the most watched domestic club match in the world.

#EatLikeAPro is a global initiative from Beko, which, in partnership with FCB and UNICEF, aims to inspire and raise awareness about the global challenge of obesity in childhood.  The donations raised to date will provide families and primary schools with information, tools and support to improve the diets, growth and development of 600,000 children in Latin America.

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