Arctic Is Romania’s Most Attractive Employer Brand in Manufacturing: Randstad Employer Brand Research 2020



Bucharest, August 3, 2020 - Arctic, the leader in the Romanian home appliance market, is the most known employer among Romanian companies active in the production sector, according to the Employer Brand Research 2020 study conducted by the Randstad group, world leader in recruitment services. 

The study also ranked Arctic as the best manufacturing employer in the South-West region of Romania in the categories "Community / Environment Involvement " (, "Interesting job content", "Job security", "Pleasant work atmosphere", "Work-life balance".

"We are proud to be No. 1 among the best manufacturing employers from southwestern Romania. We are pleased with the achievements of the Arctic company, for which the activity of half a century is reflected by an impressive growth on the Romanian market, but also at Group level. Arctic is today among the strongest and most performing companies in Romania, being one of the best-known and appreciated Romanian brands. We continue to transform Romania into an European production hub for household appliances, reflecting our commitment to contribute to a better future, by protecting the environment and streamlining resources,” said Murat Büyükerk, Arctic Chief Executive Officer. 

"The ranking of Arctic in Randstad’s top regional manufacturing employers makes us happy and honors us at the same time. Over time, Arctic has created a solid reputation as an employer among the Romanian people, thanks to the continuous professional development programs and the benefits we offer to our employees," said Maria Tătaru, HR Director of Arctic. 

Arctic holds in Romania two refrigerator and washing machine factories, located in Găești and Ulmi, Dâmbovița County. The Ulmi washing machine factory, inaugurated in 2019, is the only Industry 4.0 production unit in Romania and one of the few in Europe. The Ulmi factory hosts the latest technological innovations and was built with a 150 million euros investment. It has an area of ​​over 700,000 square meters and a reduced impact on the environment. Up to 28% of the energy used in the production process is coming from renewable sources, thus reducing the CO2 emissions by 363 tons per year. The production unit from Ulmi is also the only production unit in Romania that holds the LEED Platinum certificate, the highest level of LEED distinctions that a factory can obtain and a recognition of its merits in the field of sustainable production.

The Randstad Employer Brand Research 2020 study, conducted at European level, evaluated employers according to ten criteria. For Romanians, the most important criteria were the attractive salary & benefits, pleasant work atmosphere, job security, career development and work-life balance. 

In Romania, the Employer Brand Research 2020 study was carried out between December 30, 2019 - January 8, 2020, using the international methodology developed by the Randstad Group. 4,564 respondents aged between 18 and 64 were interviewed, including students, employees and the unemployed, who assessed the 120 largest employers in Romania, known by at least 10% of the population. 


About Arctic

Arctic, the leader of the Romanian home appliance market, is one of the strongest companies in Romania, and one of the most important employers and exporters in the SE European country. With approximately 4,300 employees, the company exports 83% of its total production to over 85 countries.

With a history of almost half a century, Arctic became part of the Arçelik group in 2002, and has since continuously and significantly increased both its turnover and production capacity.

The company owns the largest household appliance factory in continental Europe, the Găești unit producing so far over 36 million refrigerators. It also owns the only Industry 4.0 factory in Romania and one of the few in Europe, the factory in Ulmi, Dâmbovița, with a production capacity of 2.2 million units per year.


About Arçelik

Founded in 1955, Arçelik is one of the leading players in the electronics and home appliances industries. The company is present in 146 countries, has 30,000 employees, 23 production units in 9 countries (Turkey, Romania, Russia, China, South Africa, Thailand, Pakistan, India, and Bangladesh) and 35 sales and marketing offices across the world. The company owns 12 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy, Dawlance, Voltas Beko, Altus) and is listed on the Istanbul Stock Exchange.


Press contact: 

Irina Manole / Senior Account Manager / OXYGEN 0735.010.902