Zeynep Yalım Uzun is Chief Marketing Officer at Arçelik, the leading home appliances and consumer electronics company, which operates in 145 countries on six continents. At Arçelik, she leads a global marketing team, spanning geographies from China to USA, and is responsible for brand management, customer care, product management, industrial design and product sourcing. She leads Arçelik’s 13 brands, including Europe’s leading home appliances brand Beko, as well as Turkey’s Lovemark brand, Arçelik.
Zeynep started her career at Koç Holding, parent company of Arçelik, as a management trainee in 1990. She later joined Unilever, where she held numerous marketing roles, leading brands such as Knorr, Omo and Sunsilk, during a career that spanned 25 years. During this period, she led the team that designed and implemented the first ever launch of Omo’s iconic ‘Dirt is Good' campaign. She also served in multiple regional roles, covering regions such as Central and Eastern Europe (based in Poland) and Africa, the Middle East and Turkey (based in Istanbul).
From 2007 to 2012, Zeynep served as Vice President of Unilever Turkey’s Home and Personal Care division, leading a portfolio of 17 brands, as well as serving as a Board member of Unilever Turkey. In 2012, she was appointed as Global Vice President of the Omo brand, based out of London. She joined Arçelik in her current role in 2017.
Zeynep graduated from Robert College in Istanbul and earned her BA in Economics and Psychology from Agnes Scott College, in Atlanta, USA.
Zeynep has been recognized with many awards and recognitions during her career, the latest of which was being selected by Advertising Age as one of the 20 ‘Women to Watch’ in Europe in 2020.
Zeynep is married with two daughters. In her free time, she loves to dance, sail and travel. She is passionate about gender equality in the business world and supports many initiatives in this area, including TurkishWin, Women in Boardrooms and Bin Yaprak. She has served on the Board of the Koruncuk Foundation, a charity that serves underprivileged children, since 2009.