Grundig Announces Massimo Bottura
As Inaugural Brand Ambassador

The chef and patron of Osteria Francescana, who is recognised as one of the world’s most influential creative geniuses by The New York Times, will be putting his knowledge of food and the arts to use, collaborating with Grundig to design a range of home and consumer appliances. Taking influence from his passion for music and art, the bespoke products will be launched later in the year and will utilise the latest in technology and innovation, coupled with the refined design Grundig is known for.

The ambassadorship was announced at Grundig’s Respect Food event supporting the cultural association, Food for Soul, founded by Bottura. Food for Soul aims to empower communities, through their community kitchens, known as refretterios to help raise awarenes of the global issue of food waste.

The event, held in the exclusive Castello Sforzesco in Milan, helped raise awareness of Food Soul and funds to support future projects. Lending their support and providing a live cooking demonstration at the event included renowned chefs, Andrea Berton (Berton, Milan), Enrico Cerea (Da Vittorio, Bergamo), Carlo Cracco (Cracco in Galleria, Milan), Antonio Guida (Silk, Mandarin Oriental Hotel Milano), Giancarlo Morelli (Pomiroeu, Monza), Matias Perdomo (Contraste, Milan) and Viviana Varese (Alice Eataly, Milan).

"Social responsibility and sustainability go hand-in-hand for us at Grundig and is at the heart of our business. We are driven by enhancing people’s lives and making home and the world a better place to be through our products and projects. Having a world-renowned chef, such as Massimo, who also shares this passion and ethos, makes him the ideal fit to be our brand ambassador. Our team of engineers are looking forward to working closely with Massimo to develop high quality and innovative products."

Hakan Bulgurlu, CEO

"I’m looking forward to working side-by-side with Grundig on new ideas to develop projects and products that are able to really make a difference and find solutions to make our homes and our world a better place"

Massimo Bottura

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