In the launch event held in Sri Lanka, Beko introduced its Everfresh refrigerator range manufactured in its new plant in Thailand.
Asoka Pieris, CEO of the Singer Group, Kumar Samarasinghe, Marketing Director at Singer Sri Lanka and Kumar Hiniduma, Brand Manager at Singer Sri Lanka attended the launch event of the Everfresh refrigerator range, held at Kingsbury Hotel in Colombo, Sri Lanka. The range, which was introduced with the slogan "The Official Sponsor of Everyday Fresh Food", is manufactured in the factory in Thailand.
On the launch day, the invitees and the media were hosted in an open area where the refrigerators full of fresh vegetables and fruits were present. The attendees were given some fresh fruit in a small basket in order to strengthen the idea of freshness. The freshness of the food was visualised with appropriate lightning.
The interest in fresh food is increasing day by day in Sri Lanka. Weekly shopping for vegetables/fruits, keeping vegetables and fruits fresh for a long time is becoming more and more significant. For this purpose, Beko introduced its refrigerators with the Everfresh technology to the consumers. These state-of-the-art refrigerators keep foods fresh for 30 days.
The unique Everfresh technology and other superior features of the new double-door No Frost product range, supplied from the factory in Thailand, aims to meet the consumer needs in the best way possible and make a difference in the Sri Lanka market.