Beko is taking on a global mission to help prevent childhood obesity via its Eat Like a Pro initiative and today, the leading home appliances brand is delighted to announce an exciting partnership with UNICEF and existing sponsorship partner, FC Barcelona and it’s Foundation, to raise €1,000,000 for the cause.
Beko will not only inspire and raise awareness about the global challenge of obesity in childhood, but has a goal to raise €1,000,000 for UNICEF by encouraging people all over the world to share their healthy eating habits on social media. For each #EatLikeAPro post that appears on Instagram or Twitter, Beko will donate €1 for UNICEF. The donation will help children worldwide through various UNICEF programmes, ultimately striving to prevent child malnutrition, in all its forms, including overweight and obesity in children globally. FC Barcelona and Barça Foundation are joining this campaign not only because two of their partners start working together, but also cause the promotion of healthy habits is a central component in Barça Foundation programs.
If current trends persist, by the year 2025, there will be over 70million children in the world suffering from overweight or obesity and Beko wants to change this by raising awareness and supporting a worldwide movement to help children eat healthier. In support of the donation activity, during El Clásico, 6th May – the most watched domestic club match in the world – Beko will give up brand visibility on the players sleeve to highlight its healthy eating initiative, Eat Like A Pro.